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TIFFCOM: Japan Animation Industry Sees Boom Driven by Exports
Export revenues of Japanese animation exceeded local consumption for only the second time last year, but the trend is expected to endure.
“We expect overseas to continue growing, he said, while the Japanese domestic market may make only slow progress due to a low birth rate and an aging population,” Masuda said. Even if Pachinko is not a growth market, it is not clear that the gloomy prognosis is entirely justified, as exports are taking up the running and the overall sector has hit records in almost every year since 2012.Overseas revenues are being driven by online distribution platforms and by the anime genre finding popularity in a wider array of countries and territories. Yoshikawa Kotaro, senior VP and MD of TMS Entertainment, a subsidiary of gaming firm Sega, said his company has expanded its overseas offices to include Los Angeles and Paris, and that it has also scored by working with global streaming platform Netflix.
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