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TIFF to Launch Official Content Market, Beginning With 2026 Festival
At the 2026 fest, TIFF plans to launch an official market for buying and selling screen-based projects, IP and immersive and innovative content.
We’ll bridge Canada’s advantages as a globally connected, North American nation with the exciting talent, ideas, and resources cropping up all around the world.” Adds Lee: “This market will be a game-changing catalyst for the international industry overall and will further drive the importance and economic value of not only TIFF’s work, but also of the entire cultural sector, within Canada and globally. This is the right time for TIFF to build and launch a new market initiative, and it will enable us to champion Canadian content within the larger industry in an even more meaningful way.”
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