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Tierra Whack Takes Her Mask Off
Known for her clever lyrics and eccentric music videos, the rapper gets surprisingly vulnerable on her debut album.
“I’m trying to go through the motions because things are happening in my life but I’m still supposed to push through as a public figure.” It’s the morning after Valentine’s Day, and we’re at Yowie, a boutique hotel, shop, and café on Philadelphia’s buzzy South Street that feels straight out of one of her music videos. Owned by Whack’s friend Shannon Maldonado, it’s arrayed in bold colors and has quirky home goods for sale: Harry the Peanut candles, mini ceramic houses that store palo-santo sticks, and John Waters posters. The story of “27 Club” is a far cry from how the multifaceted Philly native first came into the public eye with her breakout 2017 single, “Mumbo Jumbo,” and then 2018’s Whack World, an audiovisual spectacle featuring 15 one-minute-long songs accompanied by stunningly inventive music videos.
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