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Three Disney films could top $1 billion this year after box office rut

At least three Disney theatrical releases could top the billion-dollar benchmark at the global box office this year.

The company uses its theatrical successes across many of its other departments.Franchises like Star Wars, Marvel, Avatar and Pixar have transcended the big screen to become popular theme park lands and TV shows, and characters from those films appear on merchandise. "Their leadership made clear and convincing strategic moves to address the commercial struggles of several key releases coming out of the pandemic era ... We're starting to see the early dividends of that pivot back to quality franchise content and a renewed emphasis on the moviegoing experience." "If Marvel and Pixar continue their turnarounds, and if the Star Wars franchise can eventually execute a similar rebound under Lucasfilm, it won't be long before the parent studio returns to some familiar box office prowess up and down the calendar each year."

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