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Three Dance Music Cruises Embark from U.S. Ports. Are the High Seas Big Enough for All of Them?


Dance music cruises are multiplying. Go inside the growing market that includes Groove Cruise, Insomniac Events' EDSea and Friendship.

Cruises, however, are a different proposition given that they require a greater investment from attendees, who aren’t just paying for a ticket but an entire travel package that includes entry, lodging and in some cases food and drinks. Groove Cruise leans especially hard into aspects of “transformational festival” culture by offering activities like journaling, meditations, panel discussions on mental health and a celebration of life where attendees can honor people they’ve lost. Rotella also cites “much stricter” safety standards on the ship, “with anchoring and load capacities carefully calculated in advance with limited options for last-minute adjustments.” He adds that “another layer of difficulty comes from the strict manifests for equipment and personnel.

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