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Thousands of Taylor Swift fans are left heartbroken after epic pop-up store planning failure - and you'll never guess how much a Tay Tay tour jumper will set you back

Taylor Swift will be arriving in Australia later this week for her sold out Eras Tour and die-hard Swifties have already booked out spots at a pop-up merchandise store.

Unfortunately, the store can only accommodate 3000 customers in total, leaving 17,000 heartbroken Swifties unable to purchase Eras Tour get-up ahead of her opening show in Melbourne on Friday. Crown told the Herald Sun that foot traffic at their renowned hotel was up by 70 per cent in the lead up to Swift's concerts, with Melbourne's CBD expected to be absolutely packed over the weekend. The 34-year-old pop star's Aussie tour is set to benefit many Australians in unexpected ways, with countless Swifties forking out big bucks on costumes and accessories for her show.

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