Big Brother reboot earns best viewing figures in a DECADE as 2.6 million tune in for ITV launch - but pre-recorded show fails to rival its Channel 4 heyday after being branded a 'Tesco value' version of the original series
ITV bosses secretly 'ban' TWO massive elements of Big Brother during pre-recorded launch of returning reality TV show: 'We want it to be celebratory'
EXCLUSIVE: Inside the Big Brother house: ITV pulls out all the stops as new housemates are moving into HUGE two-storey abode with open-plan living area, mood lighting and a hot tub