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This Morning 'pursue Cat Deeley for permanent hosting role' - could the chance to DOUBLE her already lucrative earnings be too tempting to turn down?


This Morning bosses have reportedly begged Cat and Ben Shephard to take over as Holly Willoughby and Phillip Schofield's permanent replacements on This Morning.

However, new reports claim that producers went back to the drawing board to try and woo the former children's TV star and are set to announce as her the new Monday to Thursday host alongside Ben Shephard. Producers reportedly went back to the drawing board to try and woo the former children's TV star and are set to announce as her the new host alongside Ben Shephard (pictured on the show in September) It is claimed Holly is hoping to use any boost of exposure in the United States to push her lifestyle brand Wylde Moon, which has been compared to Gwyneth Paltrow's Goop.

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