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This is the only toothpaste that whitens my teeth - and it's £10 to buy today
With up to 60% off on Amazon for Prime Day, head of shopping Zoe says you should make the switch to Colgate's Max White Ultimate Radiance Toothpaste (and LED kit) if whiter teeth are what you're after
Due to strict regulations in the UK, we can't sell formulas containing high levels of hydrogen peroxide, a key teeth whitening ingredient. Plus, its optic brighteners reflect blue light, giving you an instant dazzling boost and creating the illusion of a whiter smile until the formula can penetrate your enamel surface to detect and remove deep-set stains over time. Created by dentists, these new once-a-day teeth strips contain the permitted dose of hydrogen peroxide and PAP to break down stains, plus hydroxyapatite to protect and strengthen tooth enamel.
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