Get the latest gossip
This Far Into a Revamp, Here’s Why The CW Still Isn’t Looking for a Rebrand
The CW Network may no longer be the CW that Gen X and Millennials knew and loved, but it's still sticking with its original name.
Schwartz uses the example of how the CW has approached promoting its run of the NASCAR Xfinity Series, which has included developing new graphics, hiring new talent and producing the sporting event differently. While Nexstar remains focused on turning the CW into a profitable network (something the broadcaster never was under its previous owners), Sook says: “We’re not abandoning scripted we’re just evolving the programming mix to represent marketplace realities.” As it has for the past few years under Nexstar leadership, the CW is foregoing a splashy upfront presentation to advertisers in New York this week in favor of closed-door meetings and more intimate sales pitches to Madison Avenue regarding its plans for its 2025-2026 schedule.
Or read this on Variety