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Thigh guy summer? Men’s short shorts in high demand and steering swimwear

Google searches for Speedos are up 41% in the UK, and some high street shorts now come with 3in in-seams

Earlier this week, the actor Alexander Skarsgård appeared on the British breakfast TV show Lorraine in a pair of checked shorts with a 5in in-seam from the designer S.S. Daley. On Thursday, Marks & Spencer launched its summer campaign, which positions a pair of banana-printed swim shorts with a 3in in-seam as a wardrobe staple. Orlebar Brown, a British resort wear brand whose swim shorts have been worn by everyone from Hugh Jackman to David Cameron, offers four different in-seam lengths ranging from 6in that hits just above the knee to 3in that grazes the upper quads.

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