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TheTake, An Emerging Specialist In Shoppable TV Technology, Partners With Samsung And LG
TheTake, an emerging specialist in AI-powered, shoppable TV technology, has set partnerships with major players LG Electronics and Samsung Electronics.
The company announced the news Tuesday at CES, which has been a venue for discussion about ways that technology can make ads more effective and bring efficiencies to brand marketing campaigns. The partnerships significantly expand TheTake’s existing footprint of 32 million devices and give a boost to the category of shoppable ads, a focus for programmers like NBCUniversal, Disney and Prime Video. The format, which allows individual purchases or interactions with brands to happen via a remote control or phone, has long been championed by marketers but the rise of AI technology has made it more feasible.
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