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These Women Are Five of the Most Powerful Agents in Music
The 2025 Women in Music executives of the year — five of the most powerful live agents in the industry — on tour strategy, artist development & more.
As leading agents across five top booking agencies, Jenna Adler, Lucy Dickins, Samantha Kirby Yoh, Cara Lewis and Marsha Vlasic serve as tour architects and chief dealmakers to the stars, shaping the live-music landscape while helping their artist clients build their brands and broaden their businesses beyond music to sustain their careers. When we speak, Adler has just returned home from a trip to Dubai with her client Jennifer Lopez and expounds on the new heights that Deftones — “the first band I ever signed” — are currently achieving. And Kirby Yoh is keen to chat about LCD Soundsystem’s recent Los Angeles and New York residencies, which encompassed 20 shows and which she booked for the band that she has helped guide through arenas, festival headlining slots and beyond over the years.
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