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These Singers Saw Their Streaming Numbers Spike After Major Sporting Events
Music performances at major sports events have boosted streaming catalogs for Kendrick Lamar, Beyonce, Usher and more. Read more here.
From Usher’s Super Bowl showcase to the most musically talented Met, appearances related to major sporting events helped artists across genres — and at different career points — earn sizable streaming gains in 2024. The combination of Usher’s career-spanning medley during his spectacular Super Bowl halftime show and the release of his album Coming Home two days earlier helped his streaming catalog skyrocket 299% compared with the previous week, with his 2004 smash “Yeah!” among the biggest gainers. As athletes said au revoir to Paris by joining Phoenix, Air and Vampire Weekend’s Ezra Koenig onstage, French producer Kavinsky dropped his 2010 synthwave single “Nightcall,” causing a Shazam sensation and boosting the track’s streams by 74%.
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