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These Are the Sports Anthems of the Future

Sports anthems have grown across stadiums, with songs by Creed, Jelly Roll and more potentially becoming the future wave of crowd hits.

An elite set of songs — like Queen’s “We Will Rock You,” The White Stripes’ “Seven Nation Army” and DJ Snake and Lil Jon’s “Turn Down For What” — have become so known as sports anthems that they’re almost divorced from the original context in which they were released. “When you have an artist that has a personal tie to a sports organization and is genuinely excited to get in the studio and write a song for them, you end up with something unique and authentic that the fans and community will support,” says Warner’s vp of brand partnerships and ad sync Rob Santini. The Atlanta hip-hop trio’s 2009 track gained popularity at historically Black college and university parties, became an anthem for teams like the Chicago Bears and the Washington Mystics and is now in the spotlight thanks to the Kansas City Chiefs.

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