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There's no X in Brazil. Celebrity fandom worldwide is in disarray

It was a rapture and a revelation all at the same time. En masse, celebrity stan accounts posted tearful farewells over the weekend as X was suspended in Brazil amid a showdown between Elon Musk and the country’s judiciary.

In the past week, X alternative Bluesky has boosted its base by one-third, adding 2 million users, CEO Jay Graber told the AP. In a statement, vice president for content Beto Fabri said they’d already “focused on valuing and building relationships with the geek community” on WhatsApp, Telegram, Facebook and their own platforms. While she appreciates Instagram for letting her start over — she can reuse quotes instead of scouring the internet for lesser-known scraps of Woolf’s writing — she finds it impersonal.

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