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Theater Owners Plan to Spend $2.2 Billion to Modernize and Upgrade Moviegoing Experience
The eight biggest theater chains in the U.S. and Canada announced that they plan to invest more than $2.2 billion to upgrade 21,000 screens.
The upgrade plans come as the after-effects of the pandemic and Hollywood strikes continue to affect the exhibition business, with summer box office totals running about 13% below last year. In some cases, that means adding pickleball courts, ziplines, arcades, bowling alleys and more attractions to keep moviegoers busy at theater complexes, in addition to dining and cocktails. “This investment of resources is the next step in our industry’s ongoing commitment to ensuring that going to the theater remains a unique and special experience for generations to come.” B&B Theatres has opened locations that include pickleball (pictured above) and bowling, among other activities.
Or read this on Variety