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Theater Owners Chief on Box Office Downturn, Alamo Drafthouse Sale and Bringing Audiences Back to the Movies: ‘We’re Still Looking for a Catalyst’
Michael O'Leary, head of the National Association of Theatre Owners, on the summer box office downturn and why he thinks 2025 will be a turning point.
Add to that a series of commercial disappointments, such as “Furiosa: A Mad Max Saga,” “The Fall Guy” and “If,” and the industry is off to a very rough start to the summer movie season, a time of year when the box office is supposed to be booming. But he also believes that things are turning around, noting the recent success of “Bad Boys: Ride or Die” and a number of potential hits, such as “Inside Out 2,” “Despicable Me 4” and “Deadpool & Wolverine” that are scheduled to open in the coming days and weeks. If the box office can build momentum, O’Leary thinks the perception will change and the financial sector will give his organization’s members the support they need to improve their venues and grow their businesses.
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