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Theater Chains Feast On ‘Deadpool & Wolverine’ As Marvel’s Latest Drives Stocks, Wall Street Optimism
Record setting film 'Deadpool & Wolverine' is getting rave reviews from Wall Street as it boosts the share prices of movie theater chains.
Busy sales of merchandise like branded popcorn buckets and collectable drink toppers eclipsed 2024 recordholder Despicable Me 4 and is second only to Taylor Swift/The Eras Tour concert film merch last year. The weekend, and the cadence, highlights opportunity for the sector with a more consistent film slate for the second half of 2024 and 2025, said B. Riley Securities analyst Eric Wold, reiterating a ‘buy’ rating on Cinemark, Imax, Marcus and in-theater advertising firm National Cinemedia. She has an ‘outperform” recommendation on Cinemark, saying it preserved cash during this box office slowdown and that it’s committed to shoring up its balance sheet, maintaining its leverage ratio, investing in its circuit, evaluating M&A opportunities, and reinstating its dividend.
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