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The World’s Largest Music Company Is Helping Musicians Make Their Own AI Voice Clones

Universal Music Group announced a partnership with AI music startup SoundLabs, promising artists an ethical way to make their own voice clone models.

Universal Music Group announced a deal with AI startup SoundLabs on Tuesday, with artists getting access to its voice model tech later this summer Last year, an anonymous songwriter named Ghostwriter went viral with his song “Heart On My Sleeve,” which featured AI-generated vocals of UMG artists Drake and The Weeknd. SoundLabs was founded by the Grammy-nominated electronic composer and software developer BT, who has previously worked with artists including Madonna, Death Cab for Cutie, Sting and David Bowie among others.

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