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The Wiggles, Sinking Ship Partner to Develop the Band’s First Animated Series


Children's entertainment players the Wiggles and Sinking Ship have joined forces to develop an animated series based on the Wiggles brand.

The Wiggles are an Australian music group formed in 1991 when founder Anthony Field had the idea to make a children’s album. Carla de Jong, head of co-production at Sinking Ship, added, “What has always impressed us about the Wiggles is not only their deep understanding of the audience but how they have consistently evolved to meet their needs. Recent developments include the YouTube channel, entry into the adult techno space with “The Wiggles Sound System: Rave of Innocence” music videos and album, parenting podcast “Wiggle Talk,” and collaborations with other children’s brands such as Blippi, the Harlem Globetrotters and Miss Rachel.

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