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The Wiggles Appoint First-Ever CEO


O’Neill will be expected to expand the Wiggles’ digital footprint, develop new products, grow the commercial operations of the business, and more.

Among his tasks, O’Neill will be expected to expand the Wiggles’ digital footprint, develop new products, grow the commercial operations of the business, and build greater distribution channels to reach larger audiences. The incoming chief brings experience in accelerating growth and leading digital transformations for businesses in real estate, hospitality, and events industries, and has served as a consultant with The Wiggles since mid-2023. O’Neill has already played “a crucial role in shaping the strategic direction for the brand’s future,” reads a statement announcing his appointment, by “leading the development of a new digital strategy, while refocusing efforts in consumer product licensing and sponsorship opportunities.”

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