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The Weeknd, Jenna Ortega Hit Coachella To Promo ‘Hurry Up Tomorrow’
The Weeknd and Jenna Ortega made an appearance at Coachella Weekend 2 to promote the release of their forthcoming film 'Hurry Up Tomorrow.'
The fan event featured a ferris wheel takeover, announced by the four-time Grammy-winning Abel Tesfaye ahead of the weekend on Wednesday. Also starring Barry Keoghan, the Trey Edward Shults-helmed project follows a musician plagued by insomnia, who “is pulled into an odyssey with a stranger who begins to unravel the very core of his existence,” per the pic’s logline. The stunt is the latest promotional tidbit in the runup to the theatrical release: Previously, CinemaCon attendees were treated to a surprise mini-concert of tracks “Cry for Me” and “Open Hearts,” off of the artist’s new album, as well as his record-breaking “Blinding Lights” (a fitting song for Las Vegas’ Caesars venue).
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