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The Weeknd Plots ‘Ferris Wheel Takeover’ at Coachella Ahead of ‘Hurry Up Tomorrow’ Film

The Weeknd announced on Wednesday (April 16) that he's hosting a "ferris wheel takeover" during the second weekend of Coachella.

“SEE YOU IN THE DESERT @coachella,” he wrote on Instagram underneath a poster promoting his upcoming psychological thriller film Hurry Up Tomorrow and featuring an upside down picture of a ferris wheel. Directed by Trey Edward Shults and co-written and -produced by The Weeknd, who also stars in the film, Hurry Up Tomorrow tells the story of a fictionalized version of the superstar, who — “plagued by insomnia” — becomes wrapped up in an “odyssey with a stranger who begins to unravel the very core of his existence,” according to an official synopsis. The Weeknd’s upcoming “ferris wheel takeover” marks his first Coachella appearance in two years, after he popped out as a special guest during Metro Boomin ‘s star-studded set in 2023.

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