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The Week Netflix Put the Smackdown on Its Rivals
Can you smell what Ted Sarandos is cooking?
The streamer’s share price fell by nearly 20 percent, overnight, and this column published an edition headlined “The Great Netflix Panic of ’22.” Cassandras everywhere crawled out from their rocks with messages of, and to a degree, they weren’t totally wrong. “Wall Street may have broken up with the company, but it remains the world’s biggest TV platform by far.” And that, I believe, explains best why Netflix is doing so much better than its still-struggling rivals: Its size and its years-long head start perfecting streaming (the algorithm, its user interface, predicting audience behavior) simply lets it weather stormy patches like the one it went through in 2022. The streamer has closed a deal with producer Banijay Studios North America that will see Netflix hosting a new take on the concept, in which couples at an inflection point in their relationships head to the titular isle o’ temptation to live with a group of singles of the opposite sex.
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