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The Vinted phenomenon: how one woman sold her clothes – and created a billion-dollar company
In 2008, Milda Mitkute and a friend set up a website to clear out her closet. It soon grew exponentially. Now Vinted has 16 million UK users and is the first Lithuanian ‘unicorn’. Can it make secondhand our first choice?
Arjun Hossein: “This is the only stuff I can afford” Photograph: Graeme Robertson/The GuardianSince joining the app two years ago, Monchar has made £800, mostly from selling her daughter’s old clothes. “I don’t think it’s penetrated sufficiently to disrupt fast fashion as an industry,” says Dr Elaine Ritch, an expert in fashion-consumer behaviour at Glasgow Caledonian University. The worst offenders, says @DMDrama’s anonymous founder, whom we will call Tom, are “the Y2K girlies who love Brandy Melville – they’re very sassy”, or “the streetwear cool kids who get loads of money from mum and dad to spend on Supreme”.
Or read this on The Guardian