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The unreported REAL reason Hailey Bieber sold her Rhode makeup brand for $1 billion... and why it will spark a 'calculated shift' in her marriage, told by insiders
Hailey Bieber struck a massive deal last week after agreeing to sell her beauty brand Rhode to E.l.f. Beauty for a whopping $1 billion.
Not only did the acquisition reflect the significant growth of Hailey's makeup and skincare line in just three short years, but it also signaled that the nepo baby model-turned-mogul may have more up her sleeve than just blush and lip balms. Speaking exclusively to the Daily Mail, the source revealed that Hailey, 28, will take on a more creative role at the pop star's streetwear label, ultimately expanding her business empire. An exclusive source told Daily Mail that Hailey's billion-dollar sale of Rhode has given her the freedom to focus 'her full attention' on husband Justin Bieber's fashion brand, SKYLRK
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