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The unlikely career path that male Love Island stars are embarking on as they try to profit as much as they can from the show


The hope for most of those that go onto Love Island is that they will come out of the villa and make it big in the world of celebrity.

Since leaving the villa Lochan has launched a cooking YouTube channel called Loch’d In Kitchen where he has over 30,000 subscribers (pictured with Samie Eilishi) The opportunity to land a lucrative fashion, beauty or entertainment deal on the back of an appearance in the popular series has left finding love in the villa seem almost insignificant. She was too reportedly paid more than £1million for her L'Oreal brand deal and demanded a similar fee for her Beauty Works hair extensions range.

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