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The Truth Behind Max’s Cancellation Spree
“You didn’t get many things that were broadening out from HBO. You got things that were adjacent to HBO.”
Since the start of the year, the streaming home of HBO has handed out cancellation notices to three sophomore shows ( Rap Sh!t, Our Flag Means Death, Julia) and confirmed that it has no plans to make a third season of The Flight Attendant, the Kaley Cuoco drama which last took off in May 2022. “But once something is going, it’s hard to kind of undo.” And that ultimately was the problem facing Bloys and his team: These series were all creatively strong shows with passionate viewers, but the size of their viewership was out of line with the amount of money the platform was spending on them — and the license fees for third seasons likely would’ve been even bigger.. The trick for Max going forward will be to keep making enough premium specialized fare to keep its core HBO audience happy while investing the right amount of money in projects (and news and sports content) to serve folks who have no interest in shows like White Lotus or Somebody Somewhere.
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