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The Top 5 Digital Media Marketing Trends in 2024 for Gen Z and Millennials Show a Streaming ‘Crisis,’ the Power of Fandom and Much More
Deloitte vice chair Jana Arbanas breaks down the top digital media trends in marketing for Gen Z and Millennials for 2024.
Five different themes emerging from digital media this year include a crossroads moment for streamers, how social media influencers are driving engagement with TV shows, films, and video games, the lack of women in gaming, the untapped potential of fandom, and the diversification of the American audience. According to Arbanas, on average, people spend around $61 a month, and over a third of customers feel the content they’re paying for isn’t worth it. But she sees a more positive trends in the power of emerging fandoms and diversifying audience, which is particularly strong among younger demographics.
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