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The TikTok-ification of TV Is Coming
A middle-age media guru confesses to a new obsession with TikTok and how the experience has changed his outlook on the future of media
Now that President Donald Trump has guaranteed TikTok at least 75 more days to find an American owner, “ Strictly Business ” podcast host Andrew Wallenstein is breathing a sigh of relief. And, though I am pathetically late to the party and just too darn old to be captivated by TikTok, I must share what this experience has been like because it’s left me with some observations not just about this powerful platform, but about the future of media in general. I fully anticipate the TikTok format — right down to all its wonderful aesthetic particularities — will seep so thoroughly into TV in the coming years that I won’t even be surprised if living room walls start to get adorned by screens that will hang vertically instead of horizontal.
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