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The Taylor Swift effect! Super Bowl 2024 watched by 39 MILLION viewers - up 6 per cent from previous year... after singer jetted across the world to see Travis Kelce
Super Bowl 2024 was watched by a mammoth 39million viewers - up six per cent from the previous year after Taylor Swift brought major star power to the game.
Ashwin Navin, Co-Founder and CEO of Samba TV said: 'There were several factors driving unprecedented buzz for the big game, from the record-breaking ad spend to the Taylor Swift effect. The Grammy winner held her breath as she watched the final nerve-shredding stages of the game, with her boyfriend's team the Chiefs winning over the San Francisco 49ers 25-22 in Sin City with seconds to go- sending her into wild celebrations. After wide receiver Mecole Hardman Jr. had scored the winning touchdown in overtime, CBS aired footage of the Cruel Summer singer and her friends jumping up and down in excitement, with popcorn and drinks getting spilled in their jubilation.
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