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The Taylor Swift Bump: How the NFL Has Benefited From the Megastar’s Romance With Travis Kelce
From TV ratings to ticket sales, here are all the ways the relationship between the pop icon and Kansas City Chiefs star has been a boon to the league.
On Sept. 24, the rumored romance between the pop superstar and Kansas City Chiefs tight end was seemingly confirmed when Swift was seen cheering on Kelce alongside his mother, Donna, during a game at Arrowhead Stadium. Since then, Swift has attended multiple Chiefs games, and the networks haven’t been shy about indulging in cutaways to the singer, who has occasionally been accompanied by famous pals like Blake Lively, Ryan Reynolds, Hugh Jackman, Cara Delevingne and Sophie Turner. There was just so much social media exposure as well about teaching people about the NFL,” Lisa Delpy Neirotti, director of the MS in Sport Management Program and an associate professor at George Washington University, told The Athletic.
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