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The Super Bowl will stream for free on Tubi, a big move for Fox's streaming strategy

Fox's Tubi will host two feeds as the reigning champion Kansas City Chiefs take on the Philadelphia Eagles on Sunday.

"This time it's less about shocking viewers and more about being in our credibility era — being a streamer that has the chops to stream the Super Bowl," said Nicole Parlapiano, Tubi's chief marketing officer. "Tubi went from virtually nothing four years ago to a meaningful number for us," said Fox Chief Financial Officer Steve Tomsic during the company's earnings call with investors in November. The following year, Tubi for the first time earned a mention in "The Gauge," Nielsen's monthly snapshot of total TV and streaming viewership, not including mobile or desktop viewing.

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