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The Stans Won the Summer Box Office
If the It Ends With Us drama has taught us anything, it’s that CoHorts will buy movie tickets.
The threequel really had it good for a while — critics were satisfied enough, D23 liked it, a guy in front of me on line for Trap told his friend he had to see Deadpool & Wolverine because it’s “so stupid, it’s awesome” — until August 9, when Justin Baldoni’s adaptation of Colleen Hoover’s It Ends With Us starring Reynolds’s wife, Blake Lively, overtook it’s No. And though Lively, also famous, has been at the helm of the film’s promotion, she’s by no means a frequent movie star (it’s been four years since the release of the rightfully underseen The Rhythm Section), and her co-stars Baldoni and Brandon Sklenar aren’t exactly marquee icons. And then the CoHorts descended, accusing the entire cast of being a little too glib in suggesting fans “ grab your drinks, wear your florals ” and head on out to the cineplex to see a movie depicting abuse.
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