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The Song of the Summer Is a Color
How 12 recent rollouts made certain shades pop.
The trend has been percolating for a few years, thanks to canny efforts by Taylor Swift and Billie Eilish, but it exploded this summer as Charli XCX claimed a shade of lime green for brat. For her latest, Swift matched its academic title with a sepia-toned grayscale theme (closer to the grown-up Fearless (Taylor’s Version) than the starker black and white of Reputation) for both the artwork and “Fortnight” video. But when Rodrigo unveiled her deluxe Guts (spilled), she added a pop of red to the mix, complementing the brasher new songs like “obsessed.” She’s still loyal to purple, though, recently launching a Stanley-tumbler collaboration that matches her usual aesthetic.
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