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The Secrets of Anyone But You’s Unexpected Box-Office Success
The Sydney Sweeney and Glen Powell rom-com’s unlikely journey to blockbusterdom benefitted from a singular confluence of factors.
For months ahead of Sony unveiling footage from the film, introduced by stars-on-the-rise Sweeney ( Euphoria, The White Lotus) and Powell ( Top Gun: Maverick) at Las Vegas’s CinemaCon, the co-leads had become much-discussed objects of tabloid scrutiny thanks to rumors of their on-set romance. Photos by Aussie paparazzi and also, more crucially, social-media posts from the actors began emerging from the Anyone But You set highlighting Powell and Sweeney’s frequent physical proximity to one another (even when cameras weren’t rolling), their doe-eyed mutual admiration, and what seemed to be a kind of suspiciously pheromonal rapport. According to Misher, ABY ’s R rating for “language throughout, sexual content, and brief graphic nudity” has also been an asset rather than a hindrance — particularly for drawing in the under-30 set who may have consumed a steady diet of rom-coms on streaming platforms but never encountered one aimed at their target demo inside a cineplex auditorium.
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