Get the latest gossip
The Secrets Behind the Best Sports Synchs
Sports synchs have the ability to give a song a new life, and record labels and music publishers have taken note — and are intent on securing them.
But beyond the Super Bowl, a broader universe of placements in the likes of NBA draft shows, MLB season openers, World Cup promotions and FIFA video game soundtracks adds up to endless opportunities. In November, Warner Music Group arranged for Canton, Ohio, native Trippie Redd to premiere “Ok, Cool,” from his latest EP, Saint Michael V2, during a Cincinnati Bengals home game at Paycor Stadium; as part of the promotion — all documented on TikTok and Instagram — the rapper hung out on the field and met running back Joe Mixon. Case in point: In September, Fox Sports selected Thirty Seconds to Mars as its artist of the month, airing four songs from the rock band’s new album, It’s the End of the World but It’s a Beautiful Day, “across all their programming,” according to Jamin Mandel, associate director of creative synch for Kobalt, actor-frontman Jared Leto’s publisher.
Or read this on Billboard