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The Rocket Man’s Right Hand: How David Furnish Transformed Husband Elton John’s Business and Legacy
David Furnish, Billboard's 2024 Pride Executive of the Year, on planning client (and husband) Elton John's final tour, growing his audience and more.
It was a warm June evening in 2023, and the surging crowd of over 120,000 had gathered to witness the first-ever Glastonbury Festival set — and, at least for the time being, the last public concert in the United Kingdom — by Elton John. As John puts it, “Things really started to change with the film.” Its themes of “self-love, addiction, familial love and acceptance” helped make the living legend’s career more accessible for less-familiar viewers, Furnish says. Throughout his conversation with Billboard, he regularly mentions the organization’s work in Johannesburg, the southern United States and elsewhere to improve community access to standard HIV testing and treatment, reduce the stigma surrounding the spread of the virus and raise millions of dollars to help end the AIDS epidemic by 2030.
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