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The Rivals effect: equestrian dressing gallops up the style charts
Retailers report strong sales of jodhpurs, riding boots and paddock-ready blazers – but is it ‘class passing’?
Photograph: TT News Agency/ReutersGuerin says Snoop Dogg and Martha Stewart cosplaying as dressage riders at the Paris Olympics was loved by the equestrian world. Similar to summer’s tenniscore craze, with a surge in demand off-court for pleated skirts, the equestrian trend is heavily coded. Photograph: Marc Piasecki/Getty Images for Vogue“We have seen the quiet luxury trend nod to tennis, skiing and now horse riding” says Lauren Stevenson, a rider and co-founder of the communications agency Aisle 8.
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