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The Rise of Influencer Culture Is Creating Big Opportunities for Music Licensing
Influencer culture is creating big music licensing opportunities, presenting a big opportunity for platforms that license music to content creators.
Morning Consult also found that 41% of all adults surveyed would choose the career: Across all age groups, millions of creators already operate at the sub-career level. In the past, TV shows and movies provided a constant source for synch royalties for the use of a sound recording and its underlying musical work. Today, those traditional synch opportunities still exist, but influencers and other content creators are eroding legacy media’s viewing time.
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