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The rise of Ganni – the Danish fashion label that appeals to everyone (and their mum)
The brand, hot with Taylor Swift and anyone from gen X to gen Z, will make its debut at Paris fashion week
Customers also gravitated towards its functional styling with pretty slip dresses worn over vintage band tees and delicate lace skirts teamed with chunky knitwear and trainers. American singer Olivia Rodrigo, model Bella Hadid and British actor Daisy Edgar-Jones are all part of a loyal legion of supporters, or #gannigirls, who snap and share their latest looks on social media. In the past six months, the luxury shopping website has seen searches for Ganni dresses increase by 748% while graphic T-shirts featuring everything from piles of cherries to rose stems emblazoned with the words “Have a Nice Day!” are up 298%.
Or read this on The Guardian
