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The Rise of Elliot Grainge: A Brief Career Timeline of Atlantic Music Group’s Incoming CEO


An Elliot Grainge career timeline that covers college to 10K to Atlantic Music Group, where he will assume the role of CEO on Oct. 1.

Now, as Grainge prepares to assume the top role at one of the most prestigious gigs in the industry, here is a look back at his career so far — from his early entrepreneurial ventures in college to his time running his successful independent label. Alongside Create Music Group, 10K made a strategic investment in Zach Friedman and Tony Talamo ‘s management and marketing company Homemade Projects in October 2019. Under that deal, they launched the label Homemade Records, which eventually signed artists including COIN, Salem Ilese, WizTheMc and Peach Tree Rascals.

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