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The Quorum Movie Tracking Firm Acquired By Greenlight Analytics
EXCLUSIVE: We understand that The Quorum, the film tracking and research company founded by former UTA Research Head, David Herrin, has been sold to Greenlight Analytics. The Quorum is currently being maintained by the team at Greenlight Analytics, led by CEO Bill Skelly. Greenlight Analytics is a start-up with a focus on data analytics in the entertainment […]
Greenlight plans to continue producing entertainment research while they assess the future direction of the brand, including its forecasting coverage. Herrin was the architect and co-founder of UTA and Rentrak’s (now ComScore) former PreAct which correlated social media chatter to films’ marketing campaigns up to a year in advance. Corp Comm strategist Chris Day was also an equity partner in The Quorum alongside Herrin, his share bought out by Greenlight.
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