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The new green giant: how matcha took over the world
The Japanese tea powder was once hard to find in the UK, but now you can have it in everything from iced lattes to energy drinks, bubble tea, pancakes and mousse
Used in iced lattes, energy drinks, bubble tea, pancakes, mousse and more, matcha comes hot or cold, with or without alcohol, in its traditional form or with a twist of yuzu or lavender. Jenki iced cherry matcha.Derived from the leaves of the Camellia sinensis plant, matcha originates in Japan and is known for its earthy, pungent taste – fans and foes reference its grassiness – which comes from its high chlorophyll levels. The boom comes amid a general rise in the popularity of Asian culture and cuisine, from mochi rice cakes to bubble tea and Korean corn dogs.
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