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The NBA Playoffs Have Been a Gift to League’s TV Partners as New Rights Deal Looms
The 2025 NBA playoffs have been nothing short of a gift to the league’s incoming TV rights holders as new stars and new rivalries emerge.
Most of the league’s high-wattage, big city teams – notably the Los Angeles Lakers, Golden State Warriors, Boston Celtics, Miami Heat and Dallas Mavericks – were bounced out of the playoffs early on, or didn’t make the cut. In the West, the Oklahoma City Thunder and Minnesota Timberwolves each bested recent NBA champions (Denver Nuggets, Golden State Warriors) to clinch their Western Conference slots. Players like Jalen Brunson of the Knicks, Shai Gilgeous-Alexander of the Thunder (named the league’s regular season MVP), Tyrese Haliburton of the Pacers and Anthony Edwards of the Timberwolves have undoubtedly proved they are the next generation of NBA superstars, and the 2025 postseason has been their stage.
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