Get the latest gossip
The Music Industry Has a Plastic Waste Problem. Can This ‘Ugly’ Cup Solve It?
Produced by reuse company r.World, the cups are good for 300 uses and have been implemented at more than 200 venues across the U.S.
The Minneapolis-based company provides reusable serveware — cups, food containers and more — for mass gatherings, with these products designed to mitigate the persistent single-use plastic waste problem in the live music industry and beyond. The sweeping project started 10 years ago, when Martin’s other company, the climate solutions-focused Effects Partners, was hired to analyze operations at Live Nation and create a sustainability strategy. These hubs are built in economically depressed areas of any given city to help spur the economy, and are where cups are washed and inspected, largely staffed by people living in halfway houses or who are getting back on their feet after getting out of prison.
Or read this on Billboard