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The Music Business Saturation Problem Keeps Getting Bigger: Analysis


With AI, fan page marketing, unlimited uploads and an endless stream of new music, how can anyone figure out what to listen to — or what's even real?

Though this technology is still in its infancy, using AI agents or video generators is clearly the super-charged next step for what’s known as “fan page marketing,” which is the promotional method du jour in 2025. More recently, Morgan Wallen, Zach Bryan, The Kid LAROI and Taylor Swift have all released projects that span more than 30 tracks — something which rarely happened in the days of CDs and cassettes, given those formats’ physical limitations. Over the last year, Swift, for example, released 36 different vinyl editions of varying colors and contents of The Tortured Poets Department to continue to engage fans and to further its monetary(and chart) success.

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