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The Most Egregious Wicked Marketing Stunts
Aren’t you sick of this yet?
“I just came home, and look at what Cynthia and Ariana set up for us,” Kim Kardashian mused on her Instagram Story last week, suggesting that amid all the relentless promo that the two Wicked stars would have time to prop up some cardboard cutouts. Sure, the case could be made that the high tensions of Monopoly mirror the dissolving friendship between Elphaba and Glinda, but mostly it seems like hiking up the rent in Munchkinland Town Center won’t make anyone feel good. Universal wants to avoid another In the Heights or West Side Story situation — movie musicals that don’t translate or find a new audience or bring people out to the theater for a big-screen experience.
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