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The Love Machine


Love Is Blind creator Chris Coelen drops a new group of singles into his strange experiment — and wrestles with all the lawsuits against the series.

His clients were part of a growing category of people who played themselves on TV, like MTV VJs, news anchors, morning-show hosts, and early reality-show personalities such as Jessica Simpson and Ryan Seacrest. By 2010, he had started Kinetic Content, which now makes a wide array of successful reality series, from the celebrity-adjacent game show Claim to Fame to Man vs Bear, which is based on a popular internet question about which would win in a fight. They talk about the intense feelings of intimacy and shared purpose of dating in a space designed to prioritize emotional connection and vulnerability over physical attraction; bonds form quickly when people leave their regular lives to experience something unusual together.

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